Review of ClickHeat by LabsMedia

OK. I admit it. I could sit for hours and look at web stats and analytics, evaluating different patterns of behavior...following paths...seeing what is or isn't working... I just love to dig into the data.

I was introduced today to another analytic tool that will eat away at my weekends, HeatClick by LabsMedia: http://www.labsmedia.com/clickheat/index.html.

Here's a sample ClickHeat image from a page off of one of my sites:

I know. It looks like a bunch of smudges. But what it's telling me are the popular places where people are clicking and where they are not clicking. It's even telling me where people rest their mouse when they're looking at my page (perhaps that's too much data). Anyway, from this you can tell what is and isn't working on each web page. It's a great visual indicator that I can't get from Google Analytics. In fact, it confirmed several suspicions I've had but couldn't validate until seeing it visually. I wouldn't ever use ClickHeat as my exclusive analytic source, but it's a great addition to my quiver of data tools.

To download ClickHeat which, by the way, is freeware, just click here: http://sourceforge.net/projects/clickheat/files/

I give this product an: A+
Download it today and recommend it to a friend!