A couple of years ago I was working with some colleagues trying to launch a paid-for webinar. It was going OK. We were making a bit of money with it, but not nearly enough to consider it a new business model.
One day while on a business trip to Laguna, I was sitting on a patio looking over the sea and the vision hit me. (Sea air can do that to you.) I understood what the need was, and how to build the business to support the need. I'm not going to divulge the business plan (he he) but you can get a taste for the business by watching a video on this page (www.franklincovey.com/liveclicks).
The business is unfolding even more rapidly that I had initially imagined. On November 21, 2008 we launched LiveClicks. On December 5 we held our first true LiveClicks webinar workshops. On May 26 we held our first fully international LiveClicks webinar workshop delivered by our Mexico office. Today I saw the very first LiveClicks Encore (a recorded, on demand version) created by our Japan office. We have many top brand name companies that are in the process of adopting LiveClicks in their organizations. And I've been invited to speak at the Adobe conference this fall.
It all goes back to the principle that before there is physical creation of something, there is a mental creation. I'd also like to add that before there is physical creation, there is a lot of hard work from a devoted team.
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