I have a great employee, Courtney, who has been wanting to bring FranklinCovey into the 21st century. So, she has started the official Stephen R. Covey facebook account, the official FranklinCovey Facebook fan page, the official FranklinCovey YouTube account and now the official Stephen R. Covey Twitter account.
At first I was sceptical. Who would ever want to follow these micro-blogs. 140 characters. Too basic? Too simple?
I'm now a believer.
I am truly amazed at the viral nature of Twitter. Within just a few weeks, we have 600 Twitter followers including many other authors and celebs like Tony Robbins and Oscar de la Hoya. The marketing power behind Twitter is amazing. It it truly the new PR.
We can try to get people to come to our website, or we can go to where the people are. It's really exciting to go where the people are already congregating and provide them with something the really want.
If we continue at this pace we'll have a great social community on Twitter where we can really help people and help educate them on how to be more productive in their lives, at work and in society.
By the way, you can follow my Twitter here :)
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