I believe the main reason we succeeded at this project was because we didn't know any better. Had we known then what we know today we probably would not have tried. And trust me, there were times I really wanted to quit. It was really hard to blaze this trail.
But, in the end, it's interesting to see how many of our competitors have tried to follow (and copy) exactly what we've done. It's flattering actually. Some have copied our pricing. Some have tried to copy our technology. But the one thing they can't copy is our content. This is OUR intellectual property.
What content do you have that others can't copy? Put your stamp on it and put it online.